Sadly a whole lot of people will buy into it as well.
The 265gr might be interesting in the .338wm.
There is not substitute for cubic inches. It's always been true. It's true for cartridges, to a point. That point is in what you feed it, how much and the length of the track or barrel. If you feed an engine so much fuel that it hydrolocks, you blew it. If you can't feed your cartridge the proper fuel/powder same thing.I agree we'll see the difference gap open up between the Lapua and nosler when paired with >265 gr weight bullets with the Lapua beating it out. There's no free lunch with internal ballistics, to beat the displacement of larger capacity chambering it will have to run at a higher pressure.