Silverback7
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I wonder if the senior management of Remington is watching what is happening to their leading position in the high power rifle market. Back in the 60's Winchester lost their lead position almost overnight, and that was without the social media network that we have today. Being located in the northeast, our club has had representatives from both companies attend, and even participate at our high power events. They both ask a lot of questions and are very knowlegeable, but through discssions with both, you can sense the difference between the two companies. I could be wrong, but you get the impression that there is a lot of bureaucracy and red tape at Remington. This is the same disease that crippled Winchester. I hope they get their act together. We need the competition!
Good insight. That being said, why does Savage have a "second rate rifle" reputation or am i just mistaken.
I think you are right. They have traditionally produced a product that was targeted at the low price tier. The CEO, a few years back, decided to redefine Savages market position with "accuracy" taking a dominant focus supplemented by very segmented, and applications focused offerings. Sure seems to be a successful. They gave our club a tour of the faciility and an detailed run through of the production process. Very impressive and a very committed group of emplyees!
I think the point grayfox was trying to make was that Savage changed their marketing plan. This move made more people notice the truths about the company than the rumors that were out there.
I have a Savage NRA match rifle from the 30s that is a tack driver still! The action and barrel are made out of the same piece of metal. This is an example of the innovative approaches Savage took to accurize their guns.
By simply changing their marketing strategy, Savage was able to change the type of customer that was buying their guns. This change allowed them to grab ahold of a part of the market previously dominated by Remington and Winchester.