For me, the amount of returned scopes in the Vortex line for warranty is to many. A great warranty is something I don't want to use, but great to know it's available. But Vortex, you better hang onto the box, cuz you're gonna be using it again at some point.
Having a scope failure in the fall is a big deal when you are on a limited budget in these difficult days, haven't a spare and scope will be out for warranty for most of hunting season. I have rolled down a scree slope with my Burris, spent weeks in the snow and rain, and it's seen some tough mountain horse use, but works like day one which was about 16 years ago. Minus lens scratches. I prefer a scope with a warranty that protects my investment, but my expectation is that you build a product that can withstand the environment the item was built for. I never want to use it.
After all, that is how warranties came about!
"We build our products so tough and reliable, heck, if it ever fails we will replace it for free!" Vortex needs to get that first part figured.