competition seater dies aren't supposed to be screwed down to contact . they should be adjusted just barely into the spring loaded portion .... as soon as it starts to touch the spring loaded sleeve , rotate down a little more until the dial faces you ( less that one full revolution ) -- then lock in place , then set the dial down to your seat depth
amax bullets are very very soft at that ogive point , i think you are starting donuts and even though it used to be .001 tension the donut is now unmeasured.
.001 tension with graphite will seat any bullet , a down .001 tension can be different than a up .001 tension
recommend either larger bushing in combination with graphite neck lube , or running only over a regular die ( just the button , no sizing ) expander button , after the bush down process.. so you are opening back up on last process (( hoping to push any donuts outward ))