The .260 Rem was already doing it. So yes, the Crapmoor is all hype, considering it's just a copy with a fancy neck.Well the 6.5 Creed just happened to live up to the hype. I resisted for yrs until I started building a bunch of them. Then when I started shooting them I became a believer. If the 6.5 Creed was a turd it wouldn't of mattered how much marketing it got it would of failed. But it's still increasing in popularity for a reason. It just works very good and does everything it was supposed to do. I use it as my main 1000 yard bench gun and it does very good. Everything about it is modern design. Nice neck length, 30 degree shoulder and little body taper. And the all important 8 twist designation so it could shoot long heavies. Marketing can get you off the ground but if your product isn't great then it will still fail.
My wife had to have one, against my wishes, but at least she's shooting.