Optics visuals are very subjective.....the true "beauty is in the eye of the beholder." Everyone's eyes see the world differently, have own preferences. Invest the time and effort into finding actual scopes in the actual wild...not stores...to look through at different times of the day, lighting conditions. Local gun clubs, friends, shooting events are great places to do that. Other shooters are commonly very eager to help others, but be prepared as most shooters are strong in their opinions of what they bought. Be your own judge, it's your money. Beyond the visuals, adjustment precision, repeatability, consistency, tactical feel and range of adjustment are critical to successful long range shooting. There are many niceties and gimmicks available which may or probably don't actually deliver better performance on target.....again, it's your money. In your price range, there are many brands that will deliver those critical attributes.....NF, Leupold, top end Vortex (Razor HD), NCO, Tangent Theta, and others which I have no personal experience with. Depending on how you will actually use the system.....pack all day, shoot once......stationary own the whole **** place overwatch....will determine the importance of weight attribute. You don't want to put at 40+oz scope on a 5lb Barrett Fieldcraft mountain rifle, but it doesn't matter on a 14lb Barrett MRAD MK22. You can rush out and plunk your money down for others' suggested optic. But, it's the hunt rather than the kill that puts the long term satisfaction in the trophy. Starting out, one typically doesn't appreciate what they don't know, should ask. That can be expensive. Take your time, enjoy the learning curve along the journey. As we always said in the Harley world..."It's the journey, not the destination."
Another critical point to ponder in your journey is....anyone can dial the drop, but the wind separates the shooters from the trigger tuggers. I see "shooters" drop big bucks on the latest, greatest gear and don't understand why they cannot hit their target at distance. Wind is fickle, variable, constantly changing.... even while the round is in flight. You have to learn both the art and the science of wind. Emilo Praselch is one of the absolute premier wind whispers ever. Catch a seminar with him. God gives us wind flags in this beautiful world. Learn what they are telling the shooter, only then will you realize the value in the hardware you drop your money on. Enjoy the journey, it's a great ride.