Good marketing… I hate waiting for surprises… but then it's obvious… It's the unicorn of bullets…
It's a deep penetrating, fast expanding, explosive bullet that retains all it's weight, kills quickly but leaves a big exit hole and a great blood trail, without ruining any meat
It's a short light for caliber, >.900 BC bullet that is insensitive to seating depth, can be loaded out to max length to maximize powder capacity but feeds from the magazine.
It stabilizes in any twist barrel… won't foul… and can be shot 150 fps faster than conventional bullets without increasing pressure.
It's always available in any caliber a or weight and sell for less than a nickel a round.
Did I miss anything?