There are different levels of accuracy. Benchrest, F-Class, Tactical, & Hunting. Yes, I agree, Hornady makes good products but not great. I have shot IBS 600yd benchrest and currently F-TR 1000yd. Hornady brass loaded to equal pressure as say Lapua or Norma, Hornady will not last as long. The cull rate is higher when seperating brass & bullets. I understand they focus on money but if Hornady is trying to go all out, then they probably could on certain items. Example, Hornady 338 Lapua mag brass is NO good. I have seen many rifles chambered by professional gunbuilders and when using Hornady 338 brass there was alot of issues. Most of their bullets lack BC of competitors. Their reloading dies are not "good enough" to be used in the Benchrest world. They do however make shooting fun as the prices are cheaper than most. When it comes to my match rifles, the name Hornady doesn`t come to mind when I`m purchasing items. They make great hunting bullets but thats as far as I will go with them. Just my opinion.