You're not wrong on the brass aspect, but your general comment about their strategy is a given...Every company's goal is to make money. But Hornady's marketing strategy over the last 10 years has been to reinvent the already invented wheel, give it a couple modern design aspects, slap on a cool new fancy name, and then blast you with hype in every gun magazine, every gun editorial, every youtuber with a gun channel, every hunting/shooting show on TV, etc... Same reason I say they've whored-out the 6.5CM like a $2.00 hooker in a shady Vegas motel. People that have been in the gun/shooting community a long time can recognize hype. Watched a video today about the .30-06 vs. .300 WM... Guy shot concrete blocks at the same exact distance, and they both penetrated the exact same, but the .300WM impact was more violent...That was the only difference...But everyone will tell you the .300WM is just lightyears better than the old .30-06, when in reality, that gap is a lot closer than the hype will tell you it is.
Also, these new Hornady cartridges seem to be developing magical powers, the 6.5CM can apparently do what the .300WM can do (according to supporters), so that must mean the new 6.5 PRC will be a frickin stopping rifle for hunting elephant in the Serengeti...