We have the two coupons on the checkout page. One for vets/active and one for 1st responders. Between the two it is 33% of the orders. About 10% more vets than 1st responders.
There are a bunch of things that will scew the numbers. Repeat buyers for one. The percent of discounts stays very steady. I am not sure that we are getting taken advantage of. Brian thinks there are more crooks than I do. I am kinda a "Let God sort it out" guy. I get bent about people making the lie. Then the labor or money needed to verify raises the cost of doing business, which increases the prices and the guys that we want to appreciate lose. So really they are stealing from the folks we want to give the discount to. Let alone stolen valor.
I am thinking I will check with our IT guys and see what it would take to make the coupons dependent on an uploaded photo/file. I know we have a bunch older vets that are just doing good to place the order online, let alone have to download proof.
Thanks for all your input guys! Appreciate it.