I've been having a hard time trying to find the perfect scope for my .243 win. I hunt small ground squirrels (6" tall) all the way up to deer at 400 yards. I put a bushnell banner 6x24x40 on it back in the day and have been frustrated with every aspect of it. For ground squirrels, the reticule is too wide at 300 yards and covers up the target. 6x power in 40mm objective is too small for fast coyote hunting in sage brush where they can pop out at 50 yards for a spit second. It's been bearable for deer as I'm not usually within 100 yards of them but they do fill up the whole view. Obviously I do more of the small game hunting than deer. I'm going to move a Vortex 4x16x44 HS from another gun and see if that does better. Maybe the perfect scope doesn't exist?