Here is the official press release from zeiss on these new scopes. Carl Zeiss Introduces the New CONQUEST HD5 Riflescope Line with 5x Superzoom™ Premium Performance and Maximum Versatility at an Exceptional Price Point NORTH CHESTERFIELD, VA., January 2, 2013 – Carl Zeiss Sports Optics, the world's leading manufacturer in high performance sports optics, is pleased to announce the new CONQUEST HD5 riflescope line. Designed for today’s demanding hunters, the CONQUEST HD5 features a superior 5x variable magnification range, new ballistic lockable turrets and redesigned RAPID-Z® ballistic reticles all built into the most compact SuperZoom™ 1-inch riflescope in the industry. In addition, optical enhancements coupled with traditional features such as the Carl Zeiss’ proprietary T* lens coating for unsurpassed light transmission and LotuTec® water-repellant hydrophobic lens coating will make this riflescope line an industry benchmark. Quite simply, the CONQUEST HD5 with its 5x SuperZoom™ sets a new standard for features and performance in its price range. Designed, engineered and assembled in Germany, these compact 1-inch tube scopes with ¼ MOA adjustments are available in three models - 2-10x42 3-15x42 5-25x50 and offer a variety of reticle options. The advanced design of the new CONQUEST HD5 includes rubberized magnification rings with finer adjustment than previous versions of CONQUEST rifle scopes, updated ergonomic turret design, generous mounting space and a lower profile for easy transport. Selected models also feature an “all new” lockable target turret for added speed and versatility in the field. “We are thrilled and proud to bring this high-performance CONQUEST HD5 riflescope series of riflescopes to market,” said Mike Jensen, President of Carl Zeiss Sports Optics. “Carl Zeiss is the leader in hunting optics and we are once again redefining the optics world with leading-edge products that will have a major impact on increasing our ever-growing market share. We are listening to what hunters want and delivering the very best to them at incredibly competitive price points. This new series of 1-inch hunting riflescope will be what all others are measured against”. Conquest HD5 2-10x42 : This compact riflescope boasts an extremely wide field-of-view in 2-power making it extremely versatile in most close encounters from dense cover to mid-range hunting conditions in more open terrain. The Conquest HD5 2-10x42 is parallax free to 500 yards and is available with either a Z-Plex (#20) reticle or RAPID-Z® 600 or standard hunting turrets. Conquest HD5 2-10x42 Plex $799.99 Conquest HD5 2-10x42 RZ600 $874.99 Conquest HD5 3-15x42 : The most versatile of the HD5 line, this riflescope has longer range capability, and is built for the mid to long range shooting distant. Extra compact and low profile, the 3-15x42 is the perfect solution for the mobile Western hunter in pursuit of elk, mule deer, antelope or even the hunter climbing mountains in search of sheep. Also, this compact length, low profile scope set at 3x magnification works perfectly for close range and fast acquisition hunting situations. This scope features side parallax adjustment, Z-Plex reticle in either hunting turret or lockable target turret. Also available in RAPID-Z® 600 or RAPID-Z® 800 reticle with hunting turret. Conquest HD5 3-15x42 Plex $899.99 Conquest HD5 3-15x42 RZ 600 $974.99 Conquest HD5 3-15x42 RZ 800 $974.99 Conquest HD5 3-15x42 Lock Plex $999.99 Conquest HD5 5-25x50 : The most compact high-magnification riflescope in the industry and the most powerful in the HD5 line, this riflescope is perfect for mid to extra-long-range hunting. The wide magnification range provides great flexibility for those shooting in vast Western terrains with magnum calibers or for general varmint and predator control. This scope also features a side parallax adjustment and is available with a Z-Plex reticle with lockable target turret, RAPID-Z® 800 with hunting turret, Rapid-Z® 1000 with lockable target turret or with a RAPID-Z® Varmint reticle and hunting turret. Conquest HD5 5-25x50 RZ 800 $1,074.99 Conquest HD5 5-25x50 Lock Plex $999.99 Conquest HD5 5-25x50 Lock RZ 1000 $1,074.99 Conquest HD5 5-25x50 Lock RZ Varmint $1,074.99 All of these scopes are in stock ready to ship. I opened them up and checked them out and the optics seem to be an improvement over the existing Conquest line of scopes. Nice fit and finish. I would agree that these are an updated, upgraded Conquest. Please feel free to call me or Neil with any questions.