I have only recently gotten into precision and LR shooting. Up until now, I selected a scope based on how they would perform in the Georgia woods, where 200 yd shot was the exception and considered long, and price. I never had to dial for elevation, so it was a 'set it and forget it' kind of deal, and 3x9 was more than sufficient for anything I would encounter at the range or in the woods. Now that I have a custom on order and getting more into LR, there are many other qualities that came into play during my decision; elevation range, high and low end magnification, objective size, mil vs MOA, and price is less of a factor. So my question is this...if all else is equal (meaning put scopes on one power, no dialing, etc), which scopes will come out on top for clarity, FOV, crispness, color, etc? I know this is a subjective discussion and this is not going to change my decision on the scope I will buy for this rifle, more curiosity than anything. I haven't had the oppty to look thru a bunch of different scopes (never looked thru a Zeiss, S&B, March, USO, etc, so this is mainly for those who have experience with lots of brands.