Those 110gr make good reduced loads for kids/women in 270 Win. Plus with the creation of 6.8 SPC and .277 Wolverine a few guys are looking for light weight .277 bullets.
However, out of all the calibers, .277 still hasn't commanded high prices like the 6.5, 7, and .308. Components and brass are still reasonable, and fairly easy to find. That's good for me, as I am a 270 guy.