HobieH3, I thought the same as you (where are the 'wussie!' comments?) Just shows that MOST of the people on this forum are mature, good guys and gals who know what you are talking about. The .270 Win is right at the max for most 'average' shooters to be able to handle (recoil-wise) and that is based on a 8lb to 8.5lb total gun weight.
Factor in that those Ruger Americans are fairly lightweight (6.2 lbs!) and they sure don't come 'factory' with a recoil-pad anywhere near effective as a Limbsaver, so a factory .270 Win load with 130gr or 150gr bullets is going to 'greet' your shoulder quickly and with authority from that rifle, to be sure.
Getting some of the Hornady Custom Lite ammo for it was a great choice, especially when you clarified your uses for the gun (deer in the Kentucky area.) Perfect. For bench work (sighting in and such) I like to use a PAST recoil pad. The "Super Mag Plus" version works great and allows me to spend as much time as I want at the bench. Cost $32 and you can use it for a lifetime with any rifle or shotgun.
As Aushunter1 pointed out, a lighter bullet weight will cut recoil down, too, and since you are just going after deer with the rifle, the Remington Express Core-Lokt 100 grain PSP ammo would work fine, kick a little less, and was showing as $15 a box of 20 on sportsmansguide website. Another option is the Remington Managed Recoil 115 grain Core-Lokt PSP at targetsportusa website at $16 a box (SKU#TSRL270W2). Even HSM makes a 'low-recoil' .270 Win load (UPC #810742024710) which they claim is half the recoil but still good to 200 yards on deer. Nice!