How will Hornady’s remain relevant with Federal Premium’s evolutionary market breakthrough?

Hornady is fine. Check any "box store" on website for any caliber you want and Hornady will have the factory or the reloading component for it. Hornady sells volume, not specialty rounds. As far as the .308 or any other caliber that's been out for a while, IMHO they, Federal, will avoid at all costs. Why? It's not the flashy new toy they want to push AND everyone knows someone that has one so going out and buying something new isn't necessary. My prediction is the next caliber they drop as "Peak" will be in the .20 caliber. "Flatter, faster, able to take an Elk at 1500 yards" or some nonsense like that. Federal is appealing to the crowd that thinks "I CAN take a 1000 yard shot!" not to the hunter that thinks "Nah, that's just a little too far to be a good, clean shot." These aren't facts, but they are my opinion.
This is almost word for word what we heard about hornady with the 6.5 PRC and 7prc lol

All it takes is federal hyping the Creedmoor to make everyone love Hornady once again. A month ago they were the red headed step child that had 200fps velocity swings between lot numbers, upside down bullets, over pressure blowing primers and 150fps below factory box velocity in their 7prc ammo. Conveniently federal was the one producing 7prc ammo at stated velocities.

We pick a new thing to hate every Monday in the hunting/shooting world
 
This is almost word for word what we heard about hornady with the 6.5 PRC and 7prc lol

All it takes is federal hyping the Creedmoor to make everyone love Hornady once again. A month ago they were the red headed step child that had 200fps velocity swings between lot numbers, upside down bullets, over pressure blowing primers and 150fps below factory box velocity in their 7prc ammo. Conveniently federal was the one producing 7prc ammo at stated velocities.

We pick a new thing to hate every Monday in the hunting/shooting world
Glad to see I'm not the only one that can see what's going on.
 
But but but but

125 will hurt the subscriber numbers. Got to say at least say 250 to get a better check at the end of the month.

All joking aside I do wish this could work. Steel is much cheaper per pound than copper (brass is 70% copper), maybe 15-20 less powder to achieve velocities that bigger cartridges use
Hope this steel alloy will be as reloadable as brass.
I I'm doubtful that will happen... reloading that is....they won't want to give up their proprietary hold on the consumers that a crazy enough...to think it matters....just me!
 
Correct me if I'm wrong but wasn't Hornady behind the commercial release of the PRCs and Creedmoors? What modern cartridges have come anywhere close to the success of those cartridges?

I'm not a particular fan or hater when it comes to Hornady. Honestly I haven't had overwhelming success loading their bullets- especially the tipped ones. I'm just dumbfounded by the question asked by the OP. Federal comes up with a niche product for a HORNADY created cartridge... and Hornady is suddenly threatened?
 
This is almost word for word what we heard about hornady with the 6.5 PRC and 7prc lol

All it takes is federal hyping the Creedmoor to make everyone love Hornady once again. A month ago they were the red headed step child that had 200fps velocity swings between lot numbers, upside down bullets, over pressure blowing primers and 150fps below factory box velocity in their 7prc ammo. Conveniently federal was the one producing 7prc ammo at stated velocities.

We pick a new thing to hate every Monday in the hunting/shooting world
IMO Hornady is better at R&D than manufacturing even against the more "budget" component products... which is where I am mostly. I've bought some good stuff from them. The only tipped Hornady bullet I've ever gotten to shoot well is the 143 ELDX in my 6.5 CM. I wasted a lot of money and powder trying to get my 270 to shoot their tipped bullets.

I like Sierra bullets better... and Speer about as good. Just me... on my quest to get the best performance possible out of that "class" of components. I'd buy Norma over everything else if they were available. For that matter, Federal factory has been very accurate for me. The components are just hard to come by at a reasonable price.

I say all of that... stuff you probably don't care about... to say that every company does good and bad things. I "hate" that Berger, Nosler, et al are overpriced. I hate that Hornady bullets are so seating depth sensitive that you waste components searching for accuracy. It seems to often be a choice between filet, ribeye, sirloin, and chopped steak.
 
IMO Hornady is better at R&D than manufacturing even against the more "budget" component products... which is where I am mostly. I've bought some good stuff from them. The only tipped Hornady bullet I've ever gotten to shoot well is the 143 ELDX in my 6.5 CM. I wasted a lot of money and powder trying to get my 270 to shoot their tipped bullets.

I like Sierra bullets better... and Speer about as good. Just me... on my quest to get the best performance possible out of that "class" of components. I'd buy Norma over everything else if they were available. For that matter, Federal factory has been very accurate for me. The components are just hard to come by at a reasonable price.

I say all of that... stuff you probably don't care about... to say that every company does good and bad things. I "hate" that Berger, Nosler, et al are overpriced. I hate that Hornady bullets are so seating depth sensitive that you waste components searching for accuracy. It seems to often be a choice between filet, ribeye, sirloin, and chopped steak.
I generally agree and don't personally hate any of the companies. I shoot cheap Norma match for practice and then reload it for hunting and matches. I think the brass is better than federal premium, but the accuracy and consistency is not as good.

I am interested to see if the +peak can hold true to federal premiums general stereotypes of consistent and accurate for box ammo. If it shoots like GMM it will be a hit
 
Thanks, appreciate your response, but never is a very long time. LOL Could you theoretically safely use long non-belted brass in a 300WM? Maybe a new SAAMI specification? In your example, can a 300PRC be safely shot in a 300WM?
No
 
Thanks, appreciate your response, but never is a very long time. LOL Could you theoretically safely use long non-belted brass in a 300WM? Maybe a new SAAMI specification? In your example, can a 300PRC be safely shot in a 300WM?
I think that the brass or metal would expand into the recess in the chamber for the belt and cause extraction problem if not total case separation assuming you mean shooting it in a 300WM chambered rifle. That's if it even would fit at all????
 
I honestly don't know how anyone can view this as a bad thing. Innovation has given us so much over time and this is a step level improvement in delivering velocity safely. The lawyers make sure of that. And the facts are for anyone who wants to shoot long at targets or animals velocity reduces horizontal dispersion and delivers more energy on the target. How is that bad.
 
I honestly don't know how anyone can view this as a bad thing. Innovation has given us so much over time and this is a step level improvement in delivering velocity safely. The lawyers make sure of that. And the facts are for anyone who wants to shoot long at targets or animals velocity reduces horizontal dispersion and delivers more energy on the target. How is that bad.
What's so bizarre is it's a group of people that often seek insane pressure and velocity numbers in handloads with no idea what their actual pressure is
 
As long as they keep making 270 140gr SST Superformance ammo they will remain relevant to me.
I'll have to say the same about the SP 130 SST ammo.
I have a Klienguenther .270, and my son has a Browning BAR .270 and a .270 in a Rem 700 with Schneider barrel.
All three shoot Hornady Superformance 130 SST better than we can load for.
 

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