How will Hornady’s remain relevant with Federal Premium’s evolutionary market breakthrough?

Capt.Gene · Jun 10, 2026

The 7mm PRC is directly in the crosshairs of Federal's 7MM Backcountry, and the 6.5 PRC might have just been gut shot by the Plus Peak 6.5 Creedmoor.
Federal reportedly promises a new product every year, but what if that's just smoke hiding other new products in their pipeline?
Plus Peak 300 Win Mag and 308 Plus Peak could easily both be market shaking products. Existing Federal steel alloy cases will create demand for more chamberings.
Evolution seems occurring at warp speed right in front of our eyes,

Capt.Gene · Jun 10, 2026

Capt.Gene said:
The 7mm PRC is directly in the crosshairs of Federal's 7MM Backcountry, and the 6.5 PRC might have just been gut shot by the Plus Peak 6.5 Creedmoor.
Federal reportedly promises a new product every year, but what if that's just smoke hiding other new products in their pipeline?
Plus Peak 300 Win Mag and 308 Plus Peak could easily both be market shaking products. Existing Federal steel alloy cases will create demand for more chamberings.
Evolution seems occurring at warp speed right in front of our eyes,

And increasing market share will negatively affect other manufacturers, right?

VLD Pilot · Jun 10, 2026

Hornady will answer with their own proprietary line of Alloy ammunition improving their own cartridge line up.

Peddler 76 · Jun 10, 2026

it will be interesting!

lancetkenyon · Jun 10, 2026

It will be a smaller group of shooters that embrace the high pressure steel cased ammo.

jseandsje · Jun 10, 2026

Asking how Hornady will remain relevant is like asking if the sky is blue.

Husqvarna Man · Jun 10, 2026

I think belted magnums will be the last cases to be included ,if at all!
There are so many standard bolt face short and long action cartridges that will be first!

3chester · Jun 10, 2026

Hornady has plentiful numbers of loyal customers. If gasoline N fuel drop from $5 bucks a gallon back to $3 bucks, rednecks will have enuff free cash again, for a few new toys in the toybox. 6.5mm turbos gonna then, keep Federal backlogD for weeks, months, years.

Peddler 76 · Jun 10, 2026

My Whitetails will die without 250-300 fps more. Most will DRT.

jseandsje · Jun 10, 2026

Peddler 76 said:
My Whitetails will die without 250-300 fps more. Most will DRT.

But but but but ……
250-300 more fps makes the videos more dramatic, multiples the subscribers.

Can you imagine how many 6.5 CM 1000 yd elk harvest will be on YouTube?

They'll have to build a separate data center.

MagnumManiac · Jun 10, 2026

I can't wait to see all the complaints start rolling in that my 6.5 Needmoor's throat is eroding at unbelievable speed.
2 things that go up with higher pressure, heat and time of heat on the barrel steel, no way around that.

Cheers.

3chester · Jun 10, 2026

jseandsje said:
But but but but ……
250-300 more fps makes the videos more dramatic, multiples the subscribers.

Can you imagine how many 6.5 CM 1000 yd elk harvest will be on YouTube?

They'll have to build a separate data center.

Mathematics on those 1,000 yard winds, gonna still make for a utube rare event

adam32+P · Jun 10, 2026

It'll be a popular fad until someone blows up a rifle, then it'll be back to normal slow cartridges.

jseandsje · Jun 10, 2026

3chester said:
Mathematics on those 1,000 yard winds, gonna still make for a utube rare event

O-contrair, my friend, the ones that wind caused to be wounded, those videos just get deleted. For every published video, there are 4 that got away.

How will Hornady’s remain relevant with Federal Premium’s evolutionary market breakthrough?

Capt.Gene

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VLD Pilot

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Peddler 76

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