All of the big 30s have a pretty long powder column. The short and fat thing is often repeated, but your not shooting the difference in a hunting rifle. Its really more about capacity than short and fat. A WSM will out agg any of the bigger magnums. As you go more overbore, you are giving up some amount of accuracy. Its been proven over many times in competition. The 300 Norma improved is one of my favorite cartridges. I like the design, capacity, and lapua brass. But it has some down sides. You do need custom dies, not an issue if you smith has this worked out. At least in my opinion, you want an action designed to handle the increased bolt thrust of the larger case, not just a standard action weakened by going to a .750 bolt. Your married to only a few chamberings with the lapua bolt face as well. I dont like the standard 300 Norma shoulder angle, Im not a fan of trimming brass every firing. For most practical purposes, the 300 PRC, 30 Nosler, or 30-28 Nosler will do everything you need for 215-230 grain bullets and is better suited for the majority of actions out there. Dont fall into the accuracy marketing. Not many I am aware of have built these bigger cases on Benchrest type platforms. I have, and they all shoot about the same, excellent. One is not easier to tune either. Now you many get a good or bad barrel that tuned very easy or fought you, but it is not because of the case. If someone wants to build a top notch rifle I usually recommend my Norma Imp. chamber, but if your looking for a little less expensive action, and factory dies, and dont need that little extra case capacity, then the 30-28 Nosler, 30 Nos, 300 PRC with ADG brass is a great choice.