Take this for what you will.
Most of the propaganda around these is the marketing dept.
As you can read in ballistics books by McCoy, Harold Vaughn, etc, the boat tale is responsible for the bulk of the BC. That is not to say everything else is irrelevant, but a properly designed bullet shows the actual tip of the nose to be only worth .1-.2.
The greater issue at large is the improper use BC's on Hornady's part. For the type of bullets they are talking about, G1 is a poor description, and there certainly isn't A single G1 for them. Litz's more appropriate G7 already accurately describes how those bullets behave.
If you take one of Hornady's modern A-Max designs, the 30-cal 208gr; use Litz's tested data (G7). Fire that and the new 212gr ELD-X at the maximum 300WM velocity (Hodgdon 208 data for both) you will see that there is such a VERY minor difference in drift & Drop to 1k; as to be irrelevant to any Hunter.
Then slow them down to say the 30-06 velocity, and they are completely indistinguishable. Even though you are comparing the new "hotness" to a "melty" tipped bullet.
Brian's work already correctly describes the flight path of this style of bullet. Using an inappropriate single G1, does not.
Using new construction for hunting purposes, is well played; can't argue that if it is an improvement.
Also can't argue their point that building a gaping hollow point, that you plug with a $0.001 tip; IS much easier to do.
It just isn't magic.