Len:
You asked........so you shall receive.
I checked all of my scopes and couldn't find one with a square field of view. /ubbthreads/images/graemlins/grin.gif /ubbthreads/images/graemlins/grin.gif It just looks a little weird to me in the square format.
Also, and this is just a personal preference based on the types of scope reticles I use..............I'd find it more visually appealing to me personally, to have a reticle such as the NF NPR2 or R1 displayed. Although I'd find almost any type of graduated indicating reticle to be visually appealing as an indicator of the long range shooting/hunting format.
I also, personally, would rather see the intersection of the crosshairs placed on the animals body in an appropriate location for a killing shot, such as high shoulder or behind the shoulder as in a lung shot. The horizontal hold on the animal's backline indicates someone holding over and I'm of the belief that the vast majority of serious long range hunters/shooters dial for the distance as opposed to holding over.
I know that it's a prototype, so to speak, but I'd hope that in the final version you would show an actual picture of whatever animal you choose and make the whole logo more lifelike, realistic and visually appealing.
I don't know how fancy you are planning on getting, or how far your software will let you go, but I'd hope we get to see several of your varied versions in the days ahead.
I think the general concept is great and I'm sure whatever you end up using will be visually appealing and will represent what the Long Range Hunting site is all about.