What I saw in the logo said something about an information and educational resource and I thought it to be a nice saying. At least for me.
I mean how many people actually understand the error in ranging an animal at a mile and what is acceptable and what piece of equipment will and will not do the job. I have read Kirby's post in the Allen Shooters thread about a half a dozen times and am greatly upset with the truth but it is only on this forum that you have the true experts that can tell you the truth about rangefinding at a mile. I have read Shawn's story on reading the wind a dozen times and am trying to insure I can remember his little table of wind speeds and vegetation. Of course one needs to know which ones are the true experts and which ones are just running their mouth.