I'm glad I saw this thread as I thought I was the only one having these thoughts. I've still been able to get some good deals in the past six months by chaining up some discounts. When my girlfriend was ready to pick up a franchi affinity for pheasants Cabela's (even after discount gift cards etc) was nowhere near Sportsman's warehouse on price, sportsman's got the sale. I've been going there more lately, although it is out of the way. Before Cabela's prices were about the same but you always had a coupon or something, but with their new higher prices it's harder to justify shopping even with a coupon. The selection at sportsman's is solid and the staff at the ones here are great and not pushy. When I was starting to shop for a scope I went to both and was up front that I was just starting to look at them. Once the Cabela's counter guy learned that he turned kind of cold, at sportsman's the guy started showing me more scopes I hadn't thought of to make sure I was on the right path.
A couple of gripes about my local Cabela's. First, for some reason they cut open all if the bricks of primers and mark them up and sell them by the 100. Even when I see a deal online for primers (S&B for under $20/1000) when I get down to the local store they don't have them. I'm looking to buy primers on sale by the 5,000, not 100. Next is the newer powder prices. H1000 for $37.99? Pass. At first I thought maybe the import tariffs changed with all this trade war crap, but I haven't seen anyone else raising prices. Third, I swear the gun/accessory department is shrinking. Bass pro always had a lack luster selection of this stuff and everytime I'm at Cabela's it seems that it lost another aisle to clothing.
Basically, I still go to Cabela's when I'm in the area, but I walk out empty handed more often than not.