I am interested in the 6 ARC though as it's finally a round that makes the AR-15 pack more punch and relevant without having to go to a AR-10.
It's a nice round, a good increase over the 6x45 (6mm-223 Rem) that lets me use my stockpile of 6mm bullets. I have a 6.5 Grendel for the same reason (stockpile) and have avoided 6.8 SPC because I don't have random bullets to use up. I think it has as much staying power as any of the AR variants that have popped up in the last 15 years or so, I wouldn't hesitate to recommend for anyone to get a barrel, brass and dies. It's not better in a quantifiable way than many other existing options, but IMO having more options is always better than fewer options.
Back on topic -
Yes Hornady has a marketing machine. 100% agree on that, and they're dang good. But so does Berger, AB, Remington, Winchester, Ruger, Barnes, Hodgdon, and every other company in the industry.
I work in finance, and I look at this podcast thing through my professional lens of I'm constantly being hounded to "engage". Meaning I go to panels and listen to people who do the same job I do talk about our jobs, or even worse I'm ON the panel talking to a group that assuming I'm average (not a stretch right?) then half are better than me at the job they're listening to me talking about
![Face with tears of joy :joy: 😂](https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f602.png)
These Hornady guys and their guests are probably being pushed to do these things as part of their job, so they end up talking to a group very similar to themselves, and one of the easiest ways to engage people is to be controversial - meaning make them unhappy, unconvinced, or uncomfortable.
They're winning every second we sit here and talk about them! Rent free in our collective cerebral cortexes.