I love the Mil-Dot, I have used quite a few different scopes brands. I know in David Longs book "public land mulies" he mentions that he uses Leupold Vari -X111 6.5-20x50 AO and sends them back to Leupold to have the mil-dot reticle put in it. I zero mine in at 200 and then find out where each dot is going to hit so I know which dot to use whether its for MOA or to compensate for wind drift. Where I live the desert south of me is all military ground, just have to pick a day thats not too hot and they are not out there playing army, their guns are just a tad bit bigger then mine. They have A-10's flying around and M1A1's running around out there. But come hunting season this year I expect to be dialed in to 1000 yards. Just bought a new Leica CRF1200 range finder and it works awesome, better then the bushnell 450 I had been using. So as long sightron doesn't try to start saving money and scrimp on the quality of their products I will use their scopes for the rest of my hunting life. I can't see paying $2,000 for a Swarovski, am sure they are good, I am willing to put my $800 sightron up against a Swarovski and I bet there is not a whole lot of difference.