One thing I have done is use the Cabela's Outdoor Adventures...they do the screening and weeding out of the bad apples. The consultants will gladly talk to you for however long is needed to find the right place for you - quality, quantity, size, cost, etc. I usually talk to them, to find out the name of the outfitter, do some research and thinking, ask some more questions, and repeat until I find the right place. I'll be going on my third deer hunt through them this year.
I haven't been steered wrong yet. What I like about it is that they are not wedded to any specific outfitter, and the way they get repeat biz is by delivering the type of hunt you want with reasonable pricing as opposed to convincing you to go to a certain outfitter. And the website has a ton of options that you can look through to get an idea of cost or various trips even if you don't use COA.
They also allow for flexibility...I applied for a few NM muley/elk tags, and booked a deer hunt at the same time. If I drew a NM tag they would just push the deer hunt out by a year with no penalty....I have been very happy so far.