New Products, New Deals, New News
There's lots of great happenings happening these day that we'd love to share with you.
In New Product we are thrilled about, in no particular order, .........
Swarovski AT Endura 21-65x75 Spotting Scope - This great new spotting scope from Swarovski is a highly optimized, lightweight spotting scope designed primarily for hunters and backcountry minimalists. Replacing Swarovski's long-standing ATS/STS line, it serves as their newest "entry-level" premium option, bridging the gap between weight savings and optical performance.
Key Highlights:
Optical Configuration: It features a versatile 21-65x magnification range and a 75mm objective lens. This splits the difference between traditional 65mm and 80mm objectives, giving you a brightness level that outpaces 65mm models while keeping the physical profile compact.
Groundbreaking Weight Savings: Swarovski achieved a massive weight reduction by redesigning the objective system—using a 75mm front mono lens element instead of a heavy, traditional achromatic assembly, paired with a smaller 62mm achromat lens further back. This allows the scope to weigh only 52.6 oz (1,490 g)—making it lighter than even the older, smaller ATS 65 model.
Fixed, One-Piece Design: Unlike modular systems (like the ATX/STX series), the AT Endura features a fixed, non-removable angled eyepiece. This one-piece design eliminates structural weak points where dirt, dust, or moisture could compromise the internal housing.
Angled Only: To streamline their product lineup based on global user preferences, Swarovski only produces the AT Endura in an angled configuration.
Key Specifications:
Length: 15.1 inches (383 mm)
Light Transmission: 90%
Field of View: 99 to 54 feet at 1,000 yards
Close Focus: 13.5 feet (4.1 m)
Housing: Rugged, green-armored aluminum housing (waterproof/submersible up to 13 feet)
Zeiss V3 Riflescopes - When I was shown these, Made in Japan, scopes at SHOT Show this year I was blown away. Starting at only $299.99 for a 2.5-8x35 and only $399.99 for the 3.5-10x42 we feel Zeiss came thru with this V3 line of scopes. They are available in 5 different power ratios with multiple reticle choices in both standard and illuminated. It's worth a few minutes of your time to Take a Look and read below.
The ZEISS V3 lineup spans 1-inch and 30 mm main tube configurations, weighs between 12.6 and 18.7 ounces, and measures 10.7 to 13.1 inches depending on configuration, delivering a compact, lightweight footprint designed to mount cleanly on most hunting rifles. Nitrogen-purged and waterproof to 3.3 feet for one hour, it's built to handle the field, not just survive it. Metal-on-metal turrets with positive, repeatable adjustments and a multi-turn design give hunters the kind of dialing confidence that holds up under pressure. Four reticle options cover close-timber to long-range applications, with optional red center-dot illumination available on select models. The full ZEISS V3 lineup is backed by the ZEISS Transferable Limited Lifetime Warranty and Transferable Five-Year No-Fault Policy. Retail pricing runs from $299.99 for the rimfire configuration and up to $949.99 for centerfire models, with options built to meet hunter's needs, whatever they are. "The ZEISS V3 is designed specifically for the North American hunter who is looking to get the most out of their hunt – to be able to see game until last legal light and stay in the hunt", said Kyle Brown, Director of Marketing and Product at ZEISS. "These new ZEISS V3 riflescopes deliver excellent optical performance that is always expected from ZEISS, allowing hunters to witness the bright and clear image they desire, and at very attractive pricing."
ZEISS V3 Features:
Optics
Delivers at least 90% light transmission to the eye
Fully multi-coated lenses for enhanced light transmission and color fidelity
Hydrophobic lens coating repels water, dust, dirt, and fingerprints
High-Performance optical system with ZEISS Bright Technology
Build and Design
Lightweight and compact ranging from 12.6 to 18.7 ounces and 10.7 to 13.1 inches in length
Available in 1-inch and 30mm main tube options
Optimized mounting space for ring placement
Usability
European-style fast-focus adjustable diopter
Fixed and side-adjustable parallax options depending on model
3x zoom ratio
Turrets and Adjustments
0.25 MOA per-click value with 10 MOA per rotation
80 to 100 MOA total elevation travel
Capped and external elevation turret options with multi-turn design
Ballistic Stop available on select models
Metal-on-metal construction with optimized engravings for readability and faster adjustments
Reticles
Available Reticle Options: Plex-style #6, XRR #84, SHR #87, and SHRi #87
Optional red center-dot illumination with rheostat control, 10 intensity levels, auto-off after three hours, and coin-type 2032 battery
Kowa SV III Binoculars - The newly launched Kowa SV III series is a complete, ground-up redesign of Kowa's highly popular, budget-friendly SV II outdoor binoculars. Rather than a minor cosmetic update, this next-generation line introduces fully overhauled optics, lighter materials, and significantly improved ergonomics for hunters, birders, and outdoor enthusiasts looking for premier performance at an accessible price point.
Key Highlights:
Enhanced, Wider Field of View: A major upgrade over the SV II series, the SV III features a wider field of view (ranging up to a massive 498.7 feet at 1,000 yards on the 8x32 model) making it far easier to locate, track, and follow fast-moving game or birds.
Refined Ergonomics & Comfort: Built for all-day carry, the sleek housing features a stylized recessed grip for comfortable handling alongside newly redesigned, ultra-soft silicone twist-up eyecups that reduce fatigue during extended glassing sessions.
Fully Multi-Coated Optics & KR Coating: Fully multi-coated lenses maximize light transmission for bright, high-contrast images. Kowa's signature KR protective coating is applied to the outer lenses, actively repelling water, dust, dirt, and fingerprints.
All-Weather Reliability: Fully waterproof and nitrogen-purged to completely eliminate internal fogging during rapid temperature swings.
Zeiss Conquest Apia 20-50x65 Spotting Scope - This scope is engineered specifically for backcountry hunters and weight-conscious glassers who demand premium optical performance in a pack-friendly footprint. At under a foot long, this compact spotter utilizes advanced optical design elements to deliver edge-to-edge clarity and stunning brightness that punches far above its weight class.
Key Highlights:
Compact & Backpack-Ready Design: Measuring just 11.7 inches long and weighing only 47.6 ounces, the Conquest Apia slips effortlessly into your pack for long, demanding hikes where every ounce matters.
Premium HD Optics with Field Flattener: Built with Extra-low Dispersion (ED) glass and aspherical lenses to dramatically reduce chromatic aberrations. Featuring ZEISS FieldFlattener technology, it delivers impressive edge-to-edge sharpness and flat, distortion-free images.
Low-Light Performance & Brightness: Powered by the legendary ZEISS T* multi-coating, the Apia delivers 87% light transmission, ensuring clear, high-contrast, and color-rich imaging during those critical first and last minutes of legal light.
Ergonomic Dual-Control with Free Throw Lever: Includes a handy magnification throw lever that screws directly into the zoom wheel, allowing you to transition smoothly from wide-area scanning to fine-detail ID with a single hand while your fingers remain on the focus wheel.
Ready for the Field: Encased in a robust, non-slip rubber armored magnesium and aluminum alloy housing. The lenses are protected by the hydrophobic LotuTec coating, which keeps water, dirt, and dust from clinging to the glass in messy weather.
Key Specifications:
Magnification:20–50x (2.5x zoom ratio)
Objective Diameter: 65 mm
Weight: 47.6 oz (1,350 g)
Length: 11.7 inches (297 mm)
Field of View at 1,000 Yards: 144 ft (at 20x) to 81 ft (at 50x)
Close Focus Distance: 11.5 feet (3.5 m)
Mounting System: Integrated, Arca-Swiss compatible tripod plate
New Deal:
Kowa BD 56 Prominar XD Binoculars - We have these in 8x56 and 10x56, reduced from $599.00 to only $299.99 - These binoculars offer a high optical performance comprising bright and clear images, high resolution, and high contrast. They are easy to use and are perfect for outdoor observation. The high quality models can satisfy the requirements from beginners to experienced users with depictions of faithfully reproduced scenes of the outdoors. Their lightweight and compact bodies do not tire users even after long periods of use.
BD-XD Prominar binoculars with a full range of specifications that can be used in all conditions in the outdoors. The XD lenses and bright wide fi eld of view delivers sharp images without chromatic aberration.
PROMINAR" XD lenses - Utilization of "C3 Coating"
This is technology for enhancing the prism reflection rate. By reducing the amount of light lost, a brighter and clearer field of view is attained.
Multi-coating processing applied to all lenses and prism surfaces
Due to the multilayer coating applied to all lenses and prisms, a bright and clear fi eld of view is delivered.
Features
● Use of phase-coated prism surface
● Close minimum focusing distance
● Use of twist-up eyecup for easy viewing
● Rubber coating that is comfortable for holding
● Waterproof structure filled with dry nitrogen gas
● Polycarbonate body
Hawke Laser Range Finder Endurance 1000 reduced from $309.99 to only $149.99 - The Hawke Endurance Laser Range Finder delivers rapid distance readings with angle compensation, making it an excellent pocket-sized companion for hunters and shooters. The Hawke Endurance LRF 1000 is a highly capable, ultra-compact rangefinder designed to provide instant distance readings in the field. It features high-quality optics and multi-mode firmware to handle varying weather and terrain conditions.
Key Specifications
Magnification & Objective: 6x magnification with a 21 mm objective lens.
Ranging Capability: Accurate from 5 to 1,100 yards (1,000 meters) with an accuracy of +/- 1 yard.
Display: Bright, high-contrast red OLED display with adjustable brightness levels for low-light or bright-day use.
Weight & Build: Weighs only 5.0 oz (141 g) with a pocket-friendly, ergonomic chassis and an IPX5 water-resistance rating.
Smart Targeting Modes
The Endurance 1000 features built-in targeting modes to help you get clean readings through environmental interference:
Distance (Standard): Measures straight line-of-sight distance.
Rain Mode: Ignores reflective interference from falling raindrops to measure your target accurately in poor weather.
Hunt Mode: Filters out reflections from foreground objects like brush, tall grass, or leaves so you only range the actual target beyond them.
Angle Compensation (Inclinometer): Automatically calculates the true horizontal distance for angle-compensated shooting—perfect for steep uphill or downhill shots.
Just want to let you know that when we say "Please call us to discuss what you're looking for" we mean CALL US, 516-217-1000. We want to be your go to Optics, Camera and Tripod source. We are a family owned and operated business since 1957. We put customer service ahead of all. As Pop taught us, "The only difference between us and the other guy has to be us. We all carry the same products. Product does not make the difference, we do." If you've been a customer of ours, we thank you for your support. If you are new to us, please give us a chance to be your "go to" place. We answer our phones. No press 1 for whatever and press 2 for x, we answer and we are here to assist you.
We offer ZERO % financing on all web orders. Please look at Affirm at check out, if this is something that interests you, for 0% financing.
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Camera Land
720 Old Bethpage Road
Old Bethpage, NY 11804
516-217-1000
Please visit our web site @ www.cameralandny.com
