I'm sick of hearing about new whiz-bang calibers/loads/ammo/rifles etc. How about the ammunition and firearms industry devote all of their "genius" to getting ammo and other mundane resources to us. I helped a friend, who came from a gun hating culture, to see the light and purchase a handgun (and to join our 2nd Amendment culture). He bought a nice self defense pistol in .380 (and all of you who are snickering about that being a "mouse gun"?, may you rot! ). Now we can hardly find ammo for his pistol. What we can find is often the very lowest grade of crap. At the same time we're constantly hearing about new calibers being SAAMI certified (.277 Fury? Who gives a **** but some geeky writers and wildcatters?) If a fraction of the money that was spent marketing the 6 and a half Crapmore had been spent wisely, there would be the infrastructure to get what's needed to the 2A family. How about you esoteric types go get yourselves a treehouse and start a club? Get me some ammo! Make the already excellent firearm choices more available! I'm constantly seeing ads for the very latest hotshot hunting loads and rifles. That's great, but I've killed big-assed bucks for years with a Sierra BTSP from an early 80's vintage rifle, and I've done just fine, thank you very much. What I see is the same mercantile ****ing contest that we see with shampoo or trash bags. How about we get our s**t in one sock and stop redecorating the dining room on the Titanic? Get guns and ammo to the the lawful people and stop thIs dry-humping in the industry.