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Rifles, Reloading, Optics, Equipment
Rifles, Bullets, Barrels & Ballistics
Hornady 4DOF Ballistic Program
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<blockquote data-quote="DocUSMCRetired" data-source="post: 1227924" data-attributes="member: 85458"><p>To put this simply, if you read the headline on the article it says "Marketing Hype In Ballistic". I know people keeping going back to validity of this, and credentials of that. We never said the solver itself couldn't provide results. Bryan has even gone so far as to point out what those flaws are. To bring us back on track, this is about the claims made, which are completely false.</p><p></p><p>Claims like "the first to correctly" which is a slap in the face to countless people before them. Honestly, Hornady is not the first at anything here. They are certainly not the first to do it correctly publically. </p><p></p><p>They use the term "novel" which means new/original. Nothing they have done here is new and or original. In fact, they are a decade behind the curve. Even in their rebuttal they use the term "novel". </p><p></p><p>What this is really about is integrity and honesty in marketing. It really isn't that big of a deal that Hornady came out with a new solver. It isn't that big of a deal that they added in aerodynamic jump like a dozen other solvers already had. This is about twisting words, and being dishonest to the public. 4DOF is nothing new. Correctly calculating Aerodynamic Jump, Coriolis, and Spin Drift is nothing new. Using CDMs (Mach vs CD) is nothing new. Making it publically available is nothing new. Using marketing to twist words and mislead the public is nothing new. See the trend here?</p><p></p><p>All this is about, is dishonest claims. Not the solver.</p></blockquote><p></p>
[QUOTE="DocUSMCRetired, post: 1227924, member: 85458"] To put this simply, if you read the headline on the article it says "Marketing Hype In Ballistic". I know people keeping going back to validity of this, and credentials of that. We never said the solver itself couldn't provide results. Bryan has even gone so far as to point out what those flaws are. To bring us back on track, this is about the claims made, which are completely false. Claims like "the first to correctly" which is a slap in the face to countless people before them. Honestly, Hornady is not the first at anything here. They are certainly not the first to do it correctly publically. They use the term "novel" which means new/original. Nothing they have done here is new and or original. In fact, they are a decade behind the curve. Even in their rebuttal they use the term "novel". What this is really about is integrity and honesty in marketing. It really isn't that big of a deal that Hornady came out with a new solver. It isn't that big of a deal that they added in aerodynamic jump like a dozen other solvers already had. This is about twisting words, and being dishonest to the public. 4DOF is nothing new. Correctly calculating Aerodynamic Jump, Coriolis, and Spin Drift is nothing new. Using CDMs (Mach vs CD) is nothing new. Making it publically available is nothing new. Using marketing to twist words and mislead the public is nothing new. See the trend here? All this is about, is dishonest claims. Not the solver. [/QUOTE]
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Rifles, Reloading, Optics, Equipment
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Hornady 4DOF Ballistic Program
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