Sorry, "dillema" should be "dilemma." I hate fat-fingering. So, I've recently purchased an Armalite AR-30 in .300 Win Mag and have spent two days so far researching optics. I'd like to keep it around $1000ish ($800-$1200), and these are what I'm looking at so far. Leupold VX-3 6.5-20x50 Leupold LR/T M5 Mark 4 4.5-14x50 Zeiss Conquest 6.5-20x50 Swarovski Z3 4-12x50 I have access to a 1000 yard range, so you can bet I'll be doing plenty of that. What I'm interested in is bang-for-the-buck. For example, is the Mark 4 worth the cost over a VX-3? Is there another optic I should be looking at? (other than a $1600 Nightforce). A few people have told me I should look at the Vortex Viper. Any thoughts on that? Also, multiple people have told me the Zeiss is the best glass for under $1000. I'd particularly love to hear from someone who has an AR-30 and what they're running. Appreciate the help. Thank you!