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The Basics, Starting Out
Vortex or leupold?
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<blockquote data-quote="SidecarFlip" data-source="post: 954276" data-attributes="member: 39764"><p>Puts me in mind of the 25 cents to manufacture tie rod end that retails for 30 bucks. I have to surmise the markup on optics is somewhere around 300%, maybe better.</p><p> </p><p>To distill it down to the essence of what it is, Vortex manufacturers nothing. While Vortex is pro-active in various venues (good for marketing btw), they are no different than any other importer and thats where Leupold stands apart, at least they make a product here. BTW Trigicon also manufacturers their optics here, here in Michigan right off I96. I'm sure that neither Leupold or Trigicon are purely American made, I'm sure they are all made from parts sourced worldwide...just like the vehicle you drive.</p><p> </p><p>They (Vortex) merely import a product badged with their name on it. Nothing more. Domestic labor costs have eliminated the competition by American manufacturers for the most part and thats really a shame for future generations and us.</p><p> </p><p>Why they can offer their warranty. If it's returned (as I stated before), it's landfilled and a replacement is issued. The markup covers the replacement hands down.</p><p> </p><p>Another example is KUIU. Jason readily admits that to satisify demand and to stay competitive, he has Kuiu made offshore. What sets apart Jason is the fact that the savings from offshore manufacture, he passes on to the end user. Thats rare today, but Jason is a straight up person and bottom line is Kuiu is the best there is.</p><p> </p><p>BTW, I have a Vortex Optics hat. Guess where it was made at?</p></blockquote><p></p>
[QUOTE="SidecarFlip, post: 954276, member: 39764"] Puts me in mind of the 25 cents to manufacture tie rod end that retails for 30 bucks. I have to surmise the markup on optics is somewhere around 300%, maybe better. To distill it down to the essence of what it is, Vortex manufacturers nothing. While Vortex is pro-active in various venues (good for marketing btw), they are no different than any other importer and thats where Leupold stands apart, at least they make a product here. BTW Trigicon also manufacturers their optics here, here in Michigan right off I96. I'm sure that neither Leupold or Trigicon are purely American made, I'm sure they are all made from parts sourced worldwide...just like the vehicle you drive. They (Vortex) merely import a product badged with their name on it. Nothing more. Domestic labor costs have eliminated the competition by American manufacturers for the most part and thats really a shame for future generations and us. Why they can offer their warranty. If it's returned (as I stated before), it's landfilled and a replacement is issued. The markup covers the replacement hands down. Another example is KUIU. Jason readily admits that to satisify demand and to stay competitive, he has Kuiu made offshore. What sets apart Jason is the fact that the savings from offshore manufacture, he passes on to the end user. Thats rare today, but Jason is a straight up person and bottom line is Kuiu is the best there is. BTW, I have a Vortex Optics hat. Guess where it was made at? [/QUOTE]
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