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Rifles, Reloading, Optics, Equipment
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<blockquote data-quote="NesikaChad" data-source="post: 198904" data-attributes="member: 7449"><p><strong>Hitting the nail on the head</strong></p><p></p><p>You all are spot on.</p><p></p><p>As a gun maker myself its been my experience that the line between gunsmith and marketing strategist becomes blurred when promoting ones self. The ego tends to take over and as time goes on, the sear that controls the mouth wears and it starts to double and eventually go full rapid in a run away fashion. </p><p></p><p>The November 2007 edition of PS featuring Norm Chandler's thoughts on his fancy new sniper rifle that no one wants kind of summarized(s) this best I think.</p><p></p><p>All to often we hear, "Best, finest, most accurate, legend, legacy, etc. . .only to detect a slight taste of bile in the back of our throats upon initial contact with these masterpieces."</p><p></p><p>I once saw a collection of current production shot guns offered at the 2005 shot show for a bargain basement price of $400,000.00 that still had jitter bug sander marks on the stock wood. They coated the things with a bottle of lemon oil in an effort to hide it. All it did was serve as a dust magnet.</p><p></p><p>How could this be I was forced to ask.</p><p></p><p>I say this when engaged with a customer:</p><p></p><p>"I don't claim to be better than anyone else, but I will say what I offer is unique."</p><p></p><p>"I don't make accuracy claims as I equate them to a penis measuring contest."</p><p></p><p>"I will/can say my guns have won Olympic, World, International, and National level competitions in a variety of disciplines."</p><p></p><p>"I can say I receive nice comments regarding fit, finish, and end line user level performance."</p><p></p><p>Experience is never cheap.</p><p></p><p>Back to the story, ya'll are right. Keep the egos on safe and just let a product sell itself.</p><p></p><p>Keep well.</p><p></p><p>NC</p></blockquote><p></p>
[QUOTE="NesikaChad, post: 198904, member: 7449"] [b]Hitting the nail on the head[/b] You all are spot on. As a gun maker myself its been my experience that the line between gunsmith and marketing strategist becomes blurred when promoting ones self. The ego tends to take over and as time goes on, the sear that controls the mouth wears and it starts to double and eventually go full rapid in a run away fashion. The November 2007 edition of PS featuring Norm Chandler's thoughts on his fancy new sniper rifle that no one wants kind of summarized(s) this best I think. All to often we hear, "Best, finest, most accurate, legend, legacy, etc. . .only to detect a slight taste of bile in the back of our throats upon initial contact with these masterpieces." I once saw a collection of current production shot guns offered at the 2005 shot show for a bargain basement price of $400,000.00 that still had jitter bug sander marks on the stock wood. They coated the things with a bottle of lemon oil in an effort to hide it. All it did was serve as a dust magnet. How could this be I was forced to ask. I say this when engaged with a customer: "I don't claim to be better than anyone else, but I will say what I offer is unique." "I don't make accuracy claims as I equate them to a penis measuring contest." "I will/can say my guns have won Olympic, World, International, and National level competitions in a variety of disciplines." "I can say I receive nice comments regarding fit, finish, and end line user level performance." Experience is never cheap. Back to the story, ya'll are right. Keep the egos on safe and just let a product sell itself. Keep well. NC [/QUOTE]
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