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Rifles, Reloading, Optics, Equipment
Long Range Scopes and Other Optics
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<blockquote data-quote="Tract Optics" data-source="post: 1310643"><p>None taken! Easy answer is, TRACT while newer to the market, is filled with Industry veterans. We launched our Binoculars about a year ago, and about 9(ish) months ago, the scopes followed.</p><p></p><p>Or founders are formally with Nikon and were just a little tired of how the corporate optics industry was run, particularly with restrictions and pricing. They set out to develop and bring to market an optics company that is direct to consumer only, with none of the added margin that others need to build in for distributors and then retailers. Result being, you get a better quality product for much less.</p><p></p><p>With relationships with the best factories in Japan for both binoculars and scopes, TRACT has come to life. If you google TRACT Optics reviews you will see quite a bit have popped up in the last 7-9 months from American Rifleman, Outdoor Life, Rifleshooter, Guns & Ammo, etc. </p><p></p><p>Not gloating...but we just proud and very humbled to see our optics getting some recognition for being so new.</p><p></p><p>Myself, I come from about 12 years in the industry with a good tenure at one of the largest ecomm optics companies. I was tired of seeing prices rise and quality cut over the years....and i saw it first hand. You simply do not need to spend tons of money to get great optics anymore, there are more options and even better options for less now.</p></blockquote><p></p>
[QUOTE="Tract Optics, post: 1310643"] None taken! Easy answer is, TRACT while newer to the market, is filled with Industry veterans. We launched our Binoculars about a year ago, and about 9(ish) months ago, the scopes followed. Or founders are formally with Nikon and were just a little tired of how the corporate optics industry was run, particularly with restrictions and pricing. They set out to develop and bring to market an optics company that is direct to consumer only, with none of the added margin that others need to build in for distributors and then retailers. Result being, you get a better quality product for much less. With relationships with the best factories in Japan for both binoculars and scopes, TRACT has come to life. If you google TRACT Optics reviews you will see quite a bit have popped up in the last 7-9 months from American Rifleman, Outdoor Life, Rifleshooter, Guns & Ammo, etc. Not gloating...but we just proud and very humbled to see our optics getting some recognition for being so new. Myself, I come from about 12 years in the industry with a good tenure at one of the largest ecomm optics companies. I was tired of seeing prices rise and quality cut over the years....and i saw it first hand. You simply do not need to spend tons of money to get great optics anymore, there are more options and even better options for less now. [/QUOTE]
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