Forums
New posts
Search forums
What's new
Articles
Latest reviews
Author list
Classifieds
Log in
Register
What's new
Search
Search
Search titles and first posts only
Search titles only
By:
New posts
Search forums
Menu
Log in
Register
Install the app
Install
Forums
Rifles, Reloading, Optics, Equipment
Rifles, Bullets, Barrels & Ballistics
6.8 Western
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="HunterMann" data-source="post: 2086253" data-attributes="member: 117098"><p>I agree that it is mostly a bunch marketing hype to sell more guns and ammo. You don't have to be better, just newer! Post some articles and videos of guys screaming how incredible the cartridge/rifle/scope is and people will buy it. Look at the "Short Magnum" craze of a few years ago; not many survivors left today. Different! or New! or Limited Supply! marketing works across all retail sectors. Look at the adds pushing coffees, doughnuts, and fast food sandwiches; the method works. With the new machining and manufacturing technologies the manufactures don't have to sell 5000 units to be successful. They are probably even at 500 and making good profits by 1000 units sold. If demand keeps steady, they manufacture another run to their production target. Repeat as often as required. If demand drops off, they shelve the product for something different, newer, or limited supply again. There seem to be plenty of willing buyers in the marketplace.</p></blockquote><p></p>
[QUOTE="HunterMann, post: 2086253, member: 117098"] I agree that it is mostly a bunch marketing hype to sell more guns and ammo. You don't have to be better, just newer! Post some articles and videos of guys screaming how incredible the cartridge/rifle/scope is and people will buy it. Look at the "Short Magnum" craze of a few years ago; not many survivors left today. Different! or New! or Limited Supply! marketing works across all retail sectors. Look at the adds pushing coffees, doughnuts, and fast food sandwiches; the method works. With the new machining and manufacturing technologies the manufactures don't have to sell 5000 units to be successful. They are probably even at 500 and making good profits by 1000 units sold. If demand keeps steady, they manufacture another run to their production target. Repeat as often as required. If demand drops off, they shelve the product for something different, newer, or limited supply again. There seem to be plenty of willing buyers in the marketplace. [/QUOTE]
Insert quotes…
Verification
Post reply
Forums
Rifles, Reloading, Optics, Equipment
Rifles, Bullets, Barrels & Ballistics
6.8 Western
Top