Yep a brand is nothing, Holland & Holland, Rigby, Purdey doesn't do a thing for anyone who can never afford one I agree. I would know it also if I couldn't afford it to make myself feel better about myself. I would prefer to pass down a great rifle to my kids and hope they do the same someday...
I enjoy these debates as it seems more like people trying to justify their purchases than actually giving good advice. Yes how the scope companies work the glass is important, but the beginning product is equally if not more important. Zeiss owns Schott fyi, and yes their glass is a lot...