Like they have said NF controls their pricing so they can keep it fair for all of thier dealers. Their are ways to find them cheaper probably but unless you have proof of pruchasing the scope for the correct price from a approved dealer your warrenty is voided, at least that is what they say. If you ever have any questions about the scopes PM me or give me a holler, we have about 40 or 50 in stock right now.