I also looked through the new Zeiss laser rangefinder. The glass looked good, but not better than the Swaro LRF to my eyes. From information I've read, the Swaro has a narrower laser beam than the new Zeiss model and because of this, I don't believe the Zeiss will outrange the Swaro. The Zeiss is advertised as a 1300 yd LRF. The Swaro a 1500 yd LRF. The ultimate answer on ranging capability will only become available when enough LRH's purchase and compare the Zeiss to the Swaro in actual field use. I currently own the Swaro rangefinder, and it's the King of the Hill from my perspective - unless and until a majority consensus has the new Zeiss outranging the Swaro. The difference in cost between the two isn't all that much. If glass quality and ranging distance is of ultimate importance to you, you'll simply have to wait for sufficient user feedback before trying to save $100-$150 by going with the Zeiss over the Swaro.