I can only speak for my own business but if someone calls me and wants to order a Painkiller muzzle brake I quote them X price. If they want to order two at the same time, I give them a break on price for each brake.
Same thing with rifles, if someone orders one rifle, Price is this, if they order two, I drop prices a bit.
Just an incentive for more sales.
Is this unfair........ I do not think so, just insentive to group orders together to get a discount.
Look at it this way as well, There are alot of companies including mine that offer an active duty military discount or LE discount, myself included. Is this unfair to everyone that is not in the military or LE, I guess someone could look at it this way but the way I look at it, its just a reward for them putting their rear on the line every day.
A company like Sierra is HUGE. Dealing with very small customers actually costs them money. This may make some angry but its a fact. If you compare the profit of selling 1 million bullets to a wholesale distributor in a one time order, to that of selling 1 millon bullets over 1000 orders to small businesses.
Just consider the amount of man power and paperwork to keep track of those 1000 small orders compared to the one time1 million order sell to the wholesaler...
From a business standpoint, unfortunately, its a no brainer. It would be nice if they would offer the same price to everyone but thats just not the way business works and thats why its hard to be a small business owner, especially on the retail side.
The good thing, there are many other bullet makers that are more user friendly to smaller businesses!!! Take your pick.