What makes Lapua brass so desirable?

[300WSMMAD]

Guys, thanks. Just got 150 from Brunos for just a little over $100 ($0.67 each) That is a fair deal.

Thats nice! We pay about $4.50 -$5 EACH for 338 Lapua brass here!
All Lapua brass here is EXPENSIVE, Im using Norma in my new toy and run out in the new cases were hardly worth worrying about, the most I got on a loaded round on the bullet was .006", now theyre all fired it will be even less.
I will be using Lapua when it gets here, if it gets here, I think some suppliers here use Santa for their logistics!