Forums
New posts
Search forums
What's new
Articles
Latest reviews
Author list
Classifieds
Log in
Register
What's new
Search
Search
Search titles and first posts only
Search titles only
By:
New posts
Search forums
Menu
Log in
Register
Install the app
Install
Forums
Chatting and General Stuff
General Discussion
Varmint Hunter Association.
JavaScript is disabled. For a better experience, please enable JavaScript in your browser before proceeding.
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an
alternative browser
.
Reply to thread
Message
<blockquote data-quote="TJVarmint" data-source="post: 64417" data-attributes="member: 3993"><p>Ric,</p><p></p><p>I don't want this to seem like a personal attack. I've seen you're posts on other sites and have come to respect you knowledge of hunting. But, when we hear of comments such as yours, we need to clear the air.</p><p></p><p>We get this comment every once in a while about the advertising. It usually comes when folks haven't taken the time to really look it over and compare. Our policy is to not let the advertising go over 30% of the magazine. It never has and never will. Check out other publications. You'll find that 50 - 70% is the industry norm. Since we're a 208 page magazine, to keep up with the industry we'd have to have 104 - 145 pages of advertising. Wouldn't that be fun to read!</p><p></p><p>After that, start reading the articles and looking at advertisement placement. I recently read a pub that placed a two-page advertisement directly in front of a two-page 'article' about the same company. They continued to do this throughout the magazine. Do you suppose the readers are getting the most out of that publication?</p><p></p><p>Unlike other publications, we don't let the advertisers dictate what will be published in the magazine. We've lost support because of this policy and we've had a difficult time attaining new support from some companies because of the policy. These companies are used to other pubs bending to their every request.</p><p></p><p>So, why not change the policy? Because The VARMINT HUNTER Magazine® continues to be a benefit of the membership. Our members deserve the best. They deserve to know the truth, good or otherwise about products. </p><p></p><p>Tony Dorschner</p><p>VP, The Varmint Hunters Association</p><p>Director of Advertising, The VARMINT HUNTER Magazine®</p><p>800-528-4868</p><p> <a href="http://www.varminthunter.org" target="_blank">The Varmint Hunters Association</a></p></blockquote><p></p>
[QUOTE="TJVarmint, post: 64417, member: 3993"] Ric, I don't want this to seem like a personal attack. I've seen you're posts on other sites and have come to respect you knowledge of hunting. But, when we hear of comments such as yours, we need to clear the air. We get this comment every once in a while about the advertising. It usually comes when folks haven't taken the time to really look it over and compare. Our policy is to not let the advertising go over 30% of the magazine. It never has and never will. Check out other publications. You'll find that 50 - 70% is the industry norm. Since we're a 208 page magazine, to keep up with the industry we'd have to have 104 - 145 pages of advertising. Wouldn't that be fun to read! After that, start reading the articles and looking at advertisement placement. I recently read a pub that placed a two-page advertisement directly in front of a two-page 'article' about the same company. They continued to do this throughout the magazine. Do you suppose the readers are getting the most out of that publication? Unlike other publications, we don't let the advertisers dictate what will be published in the magazine. We've lost support because of this policy and we've had a difficult time attaining new support from some companies because of the policy. These companies are used to other pubs bending to their every request. So, why not change the policy? Because The VARMINT HUNTER Magazine® continues to be a benefit of the membership. Our members deserve the best. They deserve to know the truth, good or otherwise about products. Tony Dorschner VP, The Varmint Hunters Association Director of Advertising, The VARMINT HUNTER Magazine® 800-528-4868 [url="http://www.varminthunter.org"]The Varmint Hunters Association[/url] [/QUOTE]
Insert quotes…
Verification
Post reply
Forums
Chatting and General Stuff
General Discussion
Varmint Hunter Association.
Top