So I am watching TBOTW last night and is it just me or is that show more about sales pitches for huskemaw scopes and berger bullets? Namely the 7mm. I meen come on, do they really think that custom dials and 2 MOA wind holds make standard MOA or MIL dials and reticles obsolete? They flat out said that standard reticles and dials just dont work. Sure those custom dials work when the temperature is right. What if the dial is calibrated for 60 degrees and a 20 degree cold front moves in and the shot is long? Then what? How about when there is a 38 degree angle at 700 yards. Then what? The windage numbers on the elevation dials are nice for when the wind is 10 MPH and a 90 degree angle. How about when it is 4 MPH and from 1:30? How about 7:30? What about spin drift? There will still be math involved for alot of shooting scenarios. Now I wont lie, there are some cases where TBOTW system works very well. Out to 600 yards, fairly level ground, modest wind, etc.....But when shots get longer, steeper, spin drift greater, temperature more extreme, wind inconsistencies, then calculators and standard adjustments or hold overs cant be beat for a PRECISION shot (IMHO). "Standard dials and reticles just dont work". Wow! Seems like a sales pitch to me. Then, they compare the 300 RUM versus the 7mm RM. Now I dont have a problem with the comparison (I dont care for the 300 RUM much either) but I do expect them to give accurate information. The info given for the 300 RUM was accurate, however they didnt use information for the 300 RUM's true potential. 165 grain bullet at 3300 FPS? are you kidding me? We all know that the 300 RUM will drive those little bullets a heck of a lot fater than that. So then they give the 7mm info using its max potential AND using a VLD bullet instead of a hunting bullet like they did for the 300 RUM. Does that seem fair. Now for the real insult to this community......A flat out fairy tale. They claimed that the 168 Berger fired 1t 3000 FPS would deliver 1200 foot pounds of energy at 1000 yards AND drift 47" in a 10 MPH wind. WTF????? Unless there is some magical BC there that I dont know about, they are about 150 pounds off AND 13" of drift off. Now I am not saying 1050 pounds of energy and 60" of drift is bad, but come on, get your information right. Why make something sound better than it really is?? Sounds like a sales pitch to me. All they had to do was compare apples to apples and use info for the 300 RUM using true velocity potential and another berger bullet such as the 168 VLD. The 7mm would still win the fight, BUT not by as much as they say and if they used a bullet weight in porportion such as the 190 VLD, it of course would hit harder, and drift less while making a bigger hole. Dont compare a berger VLD for one caliber and max velocity potential versus a bullet of similar weight and a totally different design AND at less than max velocity potential. He!! if we wanted to do that I could make the 308 look better on paper than the 30-378 using top BC bullets at max velocity potential in the 308 versus bullets of small BC at less than max velocity potential in the 30-378. Ahhhh, but then it wouldnt be apples to apples now would it? Sorry for the rant, I just HAD to get that off my chest.