Yes I'm bringing this up.... I'm sure this is a dead horse, but I want to discuss this anyway. Alittle back ground on me. I'm a whitetail/black bear hunter as that's all we really have here in NH for medium game. I grew up killing most every deer I shot with a remington corlockt until I got into reloading. I tried nosler partitions which I didnt care for(not enough expansion), hornady sst, and other hunting bullet types. Over the past few years, I gravitated to match bullets, specifically the old a-max and now eld-match. They all killed the deer dead. However, at high velocity(over 3000 fps) I had meat loss and to be honest, didnt seem to kill them any deader than a bullet that held its weight. So here's what I'm wondering. Does speed kill? Lighter faster bullet? Or does a heavy for caliber and a slower velocity kill better? What about retained weight? 100%? 80%? 50%? none? I guess I fall in the category of heavy for caliber, and shedding about 50%-75% of its total weight, or whatever needs to remain to give me reliable pass throughs without completely wrecking the meat. I dont do shoulder hits as that tends to ruin alot of meat. I've been thinking alot about this lately as I need some hunting bullets for my 7mm this year. Just want to hear everyone's thoughts. Let's please keep this as civil as we can fellas.