Please give me an overview of what your company does and where you are located. HPS Optic is located in Orofino, ID. We are the exclusive importer and distributor for Kahles Optics in the United States. As such, we are the point of contact for detailed information on Kahles products and are also the point of contact for customer service and warranty information. How long have you been in business, how did you get started, and who are some of the key members of your operation? Jeff Huber is the President of HPS Optic, which was founded in 2013. Mr. Huber has over 24 years of experience in the rifle scope business and holds multiple patents in rifle scope features and designs. He works closely with the entire Kahles Optics design and management team in Austria, bringing a high level of technical expertise as well as knowledge of the United States market trends to the table. Nick Gebhardt joined the HPS Optic team in November of 2014. Mr. Gebhardt is an avid hunter, accomplished precision rifle competitor, and optics enthusiast who is constantly furthering his knowledge. He is the Dealer Account Manager for HPS Optic and also helps the team by contributing his technical writing abilities to promote the Kahles products in the U.S. Can you describe and give me a brief history of some of your hot products or services? Kahles Optics is the world’s oldest rifle scope manufacturer, having been in business since 1898. The year of 2012 was an extremely exciting year for Kahles as they had just completed construction of a brand new, fully comprehensive, optical design, testing, and manufacturing facility in Guntramsdorf, Austria. This was the same year that a new line of rifle scopes was designed and released to compete in the very high end competition and long range hunting rifle scope market in the United States. The best-selling product in the Kahles K series line is the K624i. This rifle scope has been an exceptional performer for long range hunters and marksmen since its introduction. The K624i set an industry first by utilizing a top mounted parallax adjustment, which is extremely ergonomic as it can be easily viewed and adjusted from either side of a rifle. What new products or services can we look forward to from your company in the future? Kahles has released some exciting new reticles and included an MOA version of our popular K624i rifle scope and completely redesigned the 3-12X50 magnification range scope, for 2015. The new reticles were designed by one of our nation’s leading precision rifle instructors and competitors, Shannon Kay, in conjunction with Jeff Huber. The reticles are Mils based and offer what competition shooters and long range hunters need through two different formats, to suite most shooting styles. The MOA version of this highly popular scope has an extended range scale on the vertical portion of the reticle and utilizes matching turrets. This particular model has already become a favorite of long range hunters due to its industry leading light transmission, field of view, top mounted parallax adjustment, and lack of excess weight while maintaining durability. The new Kahles K312i is the world’s most ergonomic production rifle scope! This scope utilizes the famous Kahles parallax adjustment beneath the elevation turret and places the windage turret on the left side of the scope. Combining these two features results in a rifle scope that is easily manipulated with the non-firing hand and all controls are easily seen from firing position without breaking stock weld. This is a truly ergonomic rifle scope suitable for hunters or competitive marksmen alike. What is your opinion of the future of the long-range hunting and shooting industry? The two go hand-in-hand for many people. The competitive sports drive a lot of innovation in the shooting industry, and many of the competitors are also hunters who take their pure shooting skills to the field. There are many variables that come into play with a long-range hunting shot, and hunters who are comfortable with their equipment from year-long use are very comfortable with taking a shot at a game animal at extended distances. Long-range hunting relies on many of the advancements provided in the shooting industry such as highly accurate laser range finders, devices that determine the exact atmospheric conditions, light weight rifle stocks, high BC bullets constructed for hunting purposes, and rifle scopes that provide high light transmission and resolution to name a few. As the technological advancements continue to provide the requisite tools for successfully taking game at long-range, the growth will continue at a rapid pace. Here in the United States, we are very blessed with what we have available not only in the equipment industry, but in the availability of hunting locations. Every hunter, shooter, and person interested in outdoor activities has a vested interest in maintaining what we have and work to present a unified front in the face of opposition that wants to erode our sport, whether that sport is long-range hunting, bow hunting, or pistol competitions. Tell me about your (or some of your team's) personal hunting style, location, species, etc. The HPS Optic team, including their spouses, enjoy hunting elk, mule deer, white tail deer, coyotes, and prairie dogs. Hunting locations are from Idaho to eastern Montana. We prefer to hike in on foot and spend time behind binoculars or spotting scopes to locate good quality game animals to pursue further. We are comfortable with our rifles shooting long range due to constant practice throughout the year. What non-hunting and shooting hobbies or activities do you participate in? Mr. Gebhardt is a Captain in the MT Army National Guard and stays plenty busy flying Blackhawk helicopters around that lovely state. He was most recently deployed in 2011 to Iraq as a MEDEVAC helicopter pilot. Mr. Huber continues to work on advanced optical and mechanical design patents. Many of his designs have led to other companies striving to achieve the same results through different methods. He has been an innovator in the rifle scope market since the early 1990’s and continues to bring new ideas and designs to production rifle scopes. How long have you been an active member of LongRangeHunting.com and how have you found LRH to be beneficial to you personally or to your business? Mr. Gebhardt has been an active member since 2008. He has enjoyed reading detailed information on gear and techniques for all aspects of rifles, optics, shooting, and hunting. He started contributing articles to LongRangeHunting.com in 2012 and continues to bring his detailed writing enjoyment to HPS Optic.