I'm not buying one as I have no need. Although Sully, I dont think just because something is different that it is a gimmick. Like I said, HHA is a top notch manufacturer of adjustable archery sites so this feeds right into what they do. The biggest downfall I could see with it is making your scope very high. Would need a high rising adjustable cheek piece to get a proper weld with it. I also dont think they realize with that much adjustment you could get way way farther than 600 yards. Then again being an archery company and the name of the game is getting close, they may consider 600+ unethical??