Just like Bass Fishing (probably the largest market for any species and type of fishing) .Marketing at its finest especially in the sporting industry. Without going into too much detail, I was in this business for about 15yrs and I can tell you for a fact, don't believe ANYTHING you see or hear on the web or TV as fact until you are able to sort through the BS. I always try to rely on 1st hand experience from a trusted source or person before I spend my money blindly when it comes to things I don't have the knowledge to decide for myself.
Exactly! I said years ago that most bass lures were designed to catch fishermen, not fish. I guess the hot ticket now is "tactical", a few months ago I saw a advertisement for "tactical" socks. I burst out laughing.Just like Bass Fishing (probably the largest market for any species and type of fishing) .
Every year , the tackle manufacturing companies introduce their "Newest and Greatest" fishing lures , .........
AND THE FISHERMEN KEEP BITING !!!!!!!!