I've killed three whitetail deer with the 168 lr ab from my 7wsm, all died within 50 yards of where they were shot. The first one was killed on opening day at 36 yards,not exactly long range, deer was quartering to me bullet went in on his right side just behind his shoulder and exited his left side about 3/4 the way back. The second deer was shot at 125 yards, again, not exactly long range. The deer was broadside, bullet entered his left shoulder, no exit and no recovered bullet. He might have made it 15 ft from where he was shot to where he expired. The third deer, and the smallest, was shot at 325 yards, basically a bang flop deal as the bullet struck the deer at the base of the neck as he quartered to me and did not exit and was not recovered. Both deer that the bullets didn't exit from showed extensive internal damage to bone and organs. I'm sure the BC claims are inflated, but the darn things flat out shoot, first load we tried went .096 at 100 yards. I'm sure that one day they may fail me, and believe me that thought sticks in the back of my head, but I'm also a believer that shot placement trumps bullet design. Maybe that's why I have plans of a lighter weight 300 wsm to shoot regular accubonds.