Howdy, Partner! Just kidding... On a more serious note... Webyshops.com or more specifically Riflescopes.webyshops.com is a specialized retailer for hunters, target shooters, law enforcement and military personnel. We are located in DFW (Arlington, TX). We are a new kid on the block, but we bring a lot of experience to the table. Our focus is to give our customers not just the best prices (which is a given these days), but an informative and entertaining experience when using our site. We recently launched brand specific reticle selector tables to make product selection easier for our customers based on Reticle type, Magnification and Scope Finish. We are currently working on an Attribute Wizard, that will help people find what they are looking for based on criteria important to them. In short, we love guns, scopes, outdoor gear and we are also somewhat of internet geeks. But we like outdoors, to have fun and to help people. I know a lot of members here have their own personal favorite online stores, but when it comes to personal service - give us a shot sometimes - you may be pleasantly surprised.