Okay, let's try this again. Forget about the shingles and leaves... Here's a painted, calibrated device...hi-tech too. The plywood has 4 inch black (vertical) areas, 10 inch black horizontal areas...the rest you can divine from the reticle. I took pictures at 3 power settings. I discovered after some head scratching and steel tape verification that the LASER actually reads 100 yards at 100 yards. Note: it's difficult to see the LCD screen on the back of the camera in sunlight so these images are a poke-and-hope set of "quality". Let's discuss how to use ALL of the available features of this reticle. I believe S1 is probably more knowledgable than most here on this so... S1, if you'd be so kind to help out and get us started.