Right now, I have a 3-9 power scope that cost about $50. It's the first scope I have ever used. It seems to work fine, except I don't have any idea of how it compares to other scopes. I am saving up to buy a more expensive rifle for long range target shooting. I have been told that I should spend more than $50 on the scope I will put on it. I have looked around and I've seen different scopes made by different companies that have the same magnification power and they will cost drastically different amounts in some cases. Is the difference simply in brand name recognition or is there something regarding the performance of the scopes that can't be told in terms of magnification levels? What exactly is the danger in simply buying the cheapest high powered scope I can find as long as it has a high magnification power? Are the cheaper scopes fragile, do they have less clarity of picture, etc.? Thanks in advance for any responses.