As I am sure you are aware by now, a little while ago we started a "Deal of the Day" promo. This, "Deal of the Day" is posted everyday I am here at work, assuming I find the time each day to do this, lol. We buy lots of demos, close-outs and assorted new product deals and sometimes we wind up with enough to offer crazy cheap deal on something awesome. Todays deal is a Zeiss Demo Riflescope Buyer Choice Todays "Deal of the Day" is a bit different. We have some Zeiss Demo Riflescopes in inventory that we'd like to move out to make some room. So, until further notice if you mention the "9/16/2013 Deal of the Day" we will discount these already discounted riflescopes another 10%. Quantities are limited so just call Doug or Neil if you are interested @ 212-753-5128. Zeiss Victory HT 1.1-4x24 $1499.99 - $1699.99 #54 & #60 Reticles available. Reduced to $1349.99 - $1529.99 Zeiss Conquest Duralyt 1.2-5x36 $699.99 - $749.99 in both #6 & Illuminated #60 Reticles. Reduced to $629.99 - $674.99 Zeiss Victory HT 1.5-6x42 #60 Reticle $1749.99 Reduced to $1574.99 Zeiss Conquest Duralyt 2-8x42 $699.99 - $999.99 in both #6 & Illuminated #60 Reticles. reduced to $629.99 - $899.99 Zeiss Victory 2.5-10x50 T* VM/V $1599.99 #60 reticle. Reduced to $1439.99 Zeiss Conquest Duralyt 3-12x50 $799.99 - $999.99 in both #6 & Illuminated #60 Reticles. Reduced to $719.99 - $899.99 Zeiss Victory 3-12x56 T* VM/V $1449.99 - $1799.99 #4 and Illuminated #60 Reticles available. Reduced to $1304.99 - $1619.99 Zeiss Conquest HD5 3-15x42 $799.99 - $849.99 Multiple Reticle Options. Reduced to $719.99 - $764.99 Zeiss Conquest 3.5-10x50 MC w/#20 Z-Plex Matte Black $449.99 Reduced to $404.99 Zeiss FL Diavari 4-16x50 T* $1599.99 Z-Plex #20 with Hunting Turret or #72 RZ-800 with Hunting Turret, your choice. Reduced to $1439.99 Zeiss Conquest HD5 5-25x50 $899.99 - $929.99 Multiple Reticle options. Reduced to $809.99 - $836.99 Zeiss FL Diavari 6-24x56 T* $1949.99 - $1999.99 Multiple Reticle options with Shooting ASV. Reduced to $1754.99 - $1799.99 Zeiss FL Diavari 6-24x72 T* LotuTec $2749.99 2nd IP, LotuTec - Illuminated Rapid-Z Varmint, Shooting ASV. Reduced to $2474.99 If you are ordering this thru our web site please type "9/16/2013 Deal of the Day" in the note area of your order and we will refund back the 10% discount. Also feel free to just call us @ 212-753-5128 to place an order. * These "Deal of the Day" opportunities last as long as we have inventory so if you see this and want this please give a call or check our site.