I own this spotting scope and did some A-B testing between it and the other high-end spotters they carry. IT came down to a choice between the Cabela's/Meopta and a Swaro spotter. If their was any discernible difference between my Cabela's branded Meopta and the top end Swaro I sure couldn't see it. In the end, the Cabela's/Meopta was a no brainer. Amazing glass!